
The Lamborghini Super Trofeo North American Racing Series roars into its 14th season with a calendar of high-performance events featuring over 600-horsepower Huracán Super Trofeo EVO2 race cars. As one of the most prestigious single-make series in motorsports, Super Trofeo offers elite brands a gateway to high-net-worth audiences who value innovation, luxury, and lifestyle alignment.
Following adrenaline-fueled stops at Sebring, Laguna Seca, Watkins Glen, and Road America, teams and sponsors gear up for the World Finals in Misano, Italy—where championship dreams and brand stories converge on a global stage.
Each race weekend features two 50-minute sprint races with mandatory pit stops, blending raw speed with tactical depth. For sponsors, this is more than motorsports—it’s a curated experience designed to deliver emotional brand alignment and measurable impact.
DSM Luxury Motorsports offers brands a rare opportunity to activate across the 2026 season through:

Prime Placement: Your logo and branding will be prominently displayed on the race car, ensuring high visibility in race coverage.

Fan Interaction: Engage with fans through exclusive meet-and-greet sessions with the driven and teams, creating memorable experiences and fostering brand loyalty.

Networking Opportunities: Connect with other sponsors, industry leaders, and influencers during the race weekend, fostering valuable business relationships and potential collaborations.

Participating in the Lamborghini Super Trofeo race weekends offers unparalleled opportunities for companies to elevate their brand visibility and engagement in multiple markets.
This high-profile event attracts a diverse and passionate audience, providing a dynamic platform for your brand to shine. With extensive media coverage, both locally and nationally, your brand will benefit from significant exposure across multiple channels. The race weekend also offers unique in-market events, allowing for direct interaction with motorsport enthusiasts and potential customers.
By aligning with the excitement and prestige of Lamborghini Super Trofeo, your company can create memorable experiences, foster brand loyalty, and drive business growth in one of the most exciting motorsport environments.

DSM Luxury Motorsports offers a unique opportunity to leverage the excitement of motorsport by hosting a series of in-market events featuring the race cars with your brand. These events are designed to maximize engagement and brand visibility in the local market. By showcasing the car at various high-traffic locations and community events, your brand can directly interact with potential customers and create memorable brand experiences. These pre-race activities not only build anticipation for the main event but also provide your company with valuable exposure and the chance to connect with the community in a dynamic and impactful way. Whether it’s through interactive displays, photo opportunities, or branded merchandise giveaways, these events ensure that your brands receive extensive visibility and engagement throughout the race week.

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A DSM Luxury Motorsports Experience
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