Get Daytona Driven | January 21–25, 2026
Get Driven Daytona | Wednesday January 21, 2026 - Sunday January 25, 2026 | Full-Throttle Brand Integration
This January, Get Driven Daytona ignites the Rolex 24 at Daytona with a takeover unlike anything the endurance racing world has ever seen. From January 21–25, 2026, the Driven Tour unleashes full-throttle brand integration across IMSA Race Week—where luxury, fashion, discovery, AI, and energy collide with motorsports prestige. Multiple race teams, multiple consumer verticals, and one unified platform deliver an adrenaline-charged showcase that fuses lifestyle branding with racing culture. This is more than sponsorship—it’s an immersive, story-driven experience that commands attention, captivates high-net-worth audiences, and redefines what it means to be part of Daytona’s most legendary race week.
Multiple Teams. Multiple Brands. One Powerhouse Platform.
Imagine your brand seamlessly integrated with elite IMSA race teams—stitched into crew uniforms, emblazoned across high‑performance machines, and captured in garage content that travels from pit lane to prime time. Whether you’re an energy drink, fashion house, tech innovator, or performance brand, your story becomes part of the Rolex 24’s DNA.
It all ignites Thursday night with a custom Driven to showcase in Daytona Beach—a multi‑brand experience crafted for fans, influencers, and media to immerse themselves in the speed, style, and substance of motorsports culture. From beachfront buzz to garage grit, your brand is everywhere the action lives.
By the time engines roar at Daytona International Speedway, your presence isn’t just visible—it’s visceral. With curated touchpoints and all‑access integration, your brand becomes part of the weekend’s soul, accelerating awareness and emotional impact.
This isn’t a sponsorship. It’s a launchpad into the heart of endurance racing—where lifestyle meets legacy, and every moment moves the needle.
What’s Included – Partnership Benefits
Race Team Alignment Your brand integrated with a professional IMSA race team—featured on car livery, team apparel, pit equipment, and digital content. Presence in the paddock, the garage, and across national motorsports media ensures your story travels from pit lane to prime time.
Thursday Night – Daytona Beach Showcase A signature Driven Tour brand experience that blends entertainment, influencer engagement, and immersive storytelling. Each participating brand makes its mark before the engines even fire, commanding attention on the sands of Daytona Beach.
VIP & Hospitality Access Step into the inner circle. Pit and garage credentials, exclusive team meet‑and‑greets, and premium hospitality throughout the weekend put your brand at the pulse of the action—where endurance racing prestige meets luxury lifestyle.