Driven to Daytona: Where Lifestyle Brands Go Full Throttle
August 22–23, 2025 | Daytona International Speedway
This August, the Driven Tour roars into Daytona, bringing national brands trackside and beachfront during NASCAR’s legendary Coke Zero Sugar 400 Weekend.
From energy drinks to coffee, pizza to performance gear—Driven to Energy, Driven to Coffee, Driven to Pizza, Driven to Country and more unite under one high-octane platform where lifestyle branding meets motorsports culture. Multiple race teams. Multiple consumer verticals. One unforgettable takeover.
This isn’t about traditional placements—it’s about commanding attention. With behind-the-scenes team integration and immersive brand activations during our pre-race takeover in Daytona Beach, the Driven to series delivers front-row access to high-net-worth audiences in a setting pulsing with adrenaline, aspiration, and story-driven speed.
Multiple teams. Multiple brands. One powerhouse platform.
Picture your product integrated with a professional race team—stitched into uniforms, splashed across high-performance machines, and showcased in media and garage content that travels from pit lane to prime time. Whether you’re an energy drink, coffee, pizza, or performance brand, your story is embedded in the very DNA of race day.
It all begins Thursday night with a custom Driven to showcase on the sands of Daytona Beach—a multi-brand experience designed for fans, influencers, and media to immerse in the speed, style, and substance of motorsports culture. By the time engines roar at Daytona International Speedway, your brand isn’t just participating—it’s part of the race weekend’s soul, with curated touchpoints and all-access integration that accelerate visibility and impact.
This isn’t just a campaign. It’s a launchpad into the heart of NASCAR fandom.
What’s Included – Partnership Benefits
Race Team Alignment Your brand integrated with a professional race team—car livery, team apparel, pit equipment, and digital content. Presence in the paddock, the garage, and across national motorsports media.
Thursday Night – Daytona Beach Showcase A brand experience that blends entertainment, influencer engagement, and immersive storytelling. Each Driven Tour brand makes its mark before the engines even fire.
VIP & Hospitality Access te inner circle. Pit and garage credentials, exclusive team meet-and-greets, and premium hospitality throughout the weekend put your brand in the pulse of the action.
Media & Content Capture Professional assets delivered post-weekend: race-day footage, influencer reels, lifestyle edits, and ready-to-deploy social content to extend your campaign’s momentum.